Bing or Google? Both Search Engines Have Great Features!

Some think of Google as the master in the search engine market; however, Microsoft's Bing may prove to be a real challenger. Globally, Google may dominate search rankings, but 34 percent of its searches come from overseas, while Bing is used more in the United States.

It has been estimated that the average user of Bing is over 35 and has a higher income than the Google user. More people use Bing in the United States than Google; both Bing and Google are used overseas. Rankpay advices clients to use both search engines for marketing, especially in the beginning stages when they are trying to analyze where the most valuable traffic is coming from.

Bing has search tools such as an Explorer Pane for fine-tuning searches and Quick Previews for taking a quick look at a site before actually visiting it. Bing also has Sentiment Extraction that helps make product reviews more understandable. Google delivers solid search results and cool tools such as Street Views.

User reviews of Bing and Google have stated that Bing is more graphical and better when searching for video and images. With Bing you can point to any search result without clicking; a pop-up balloon displays the first few paragraphs of text without leaving the results list.

Both Google and Bing offer an Image Search page that allows you to find photos from the Web of anything. With Bing, the results page scrolls on and on to keep you from having to click next over and over. Google seems to be better when it comes to many searches such as movie show times. You get a complete table of nearby movies, reviews, links to the Internet Movie database and trailers to the movies. Google's maps and driving directions are great, offering features like Street View and the option to drag the colored routine line to alternative roads in order to avoid traffic jams or take shortcuts.

Bing may win the contest when it comes to traffic searches because you get a color-coded map of traffic speeds that are current. It is also great with company name searches. Since Bing is still fairly new; however, it lacks some of Google's additional services like book searches and Google News.

To summarize all the comparisons, it may be a good idea for each individual to use both Bing and Google and see which is better based on what kind of searches a person performs more often. They are both great search engines and can both be utilized to make web surfing easy and fun!

Fred Meek is a professional Austin Search Engine Marketing consultant in Austin Texas. For more information go to BLOG SEO.

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